SEO & AEO
Answer-engine optimization: what actually moves the needle.
Generative search rewards structure, clarity and trust. We break down entity coverage, citations and the content patterns that still earn visibility.
·10 min read
Answer engines summarize the web. They favor sources that are easy to quote: clear headings, explicit definitions, and pages that resolve intent in one place. Keyword stuffing never worked; now it is actively harmful.
What to improve first
- Entity clarity: who you are, what you sell, and where you operate — in plain language.
- Structured hierarchy: H1 → H2 → H3 that mirrors how a human would outline the topic.
- Citations and proof: data, methodology, and named experts where relevant.
- Freshness on fast-moving topics; evergreen depth on foundational ones.
- Internal links that reinforce topical clusters instead of orphan pages.
Measure outcomes in referrals and branded discovery, not vanity AI screenshots. The goal is still qualified demand — just through a different surface.